IANA FIALKOVSKI
HEAD FLORIST & CREATIVE DIRECTOR
01 about
I am a head florist and creative director with over 15 years of experience in the floral industry. I have worked in the UAE, Indonesia, Saudi Arabia, Turkey, Kazakhstan, and Russia, specializing in luxury creative tablescaping, interior, commercial, and art floristry, wedding as well as marketing for floral businesses.
My expertise goes beyond floral design—I help launch and develop floral businesses, offering consulting, team recruitment, training, and B2B collaborations. I also have extensive experience in photo and video production, creating high-quality visual content for brands.
02 portfolio
03 philosophy
I work intuitively, allowing flowers to reveal the forms they want to take. For me, floristry is not about rigid plans but a living artistic process, where every detail emerges in the moment. I observe the curve of stems, the way light plays on petals, the textures and tones—and it is this inspiration that shapes each unique composition.
Despite the spontaneity of my approach, there are no random elements in the final creation. Every flower finds its perfect place, creating harmony and rhythm within the space. I believe that true beauty lies in the balance between nature and art, and my work reflects this philosophy—free yet precise, organic yet deeply intentional.